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Narrative Strategy

Shape stories before they exist.

"This moment matters. What story should it tell?"

Story architecture for campaigns, live events and institutional initiatives — from strategic brief to execution. Powered by the analytical and generative modes of The Prism™.

For corporations, governments, nonprofits & foundations.

What problem I solve
Our institutional event needs to say something — not just happen.
Our campaign has data and budget, but no story.
Every spokesperson tells a different version of who we are.
How do we connect with binational and multicultural audiences?
What I do

Narrative Platforms

The story of your organization or initiative, distilled: key messages, tone, and the criteria to keep every piece aligned.

Live Events & Ceremonies

Creative direction and scriptwriting for large-scale experiences — from national ceremonies to brand launches reaching hundreds of thousands.

Campaigns, Speeches & Keynote Design

Narrative design for campaigns and public initiatives, executive speechwriting, and supervision of keynote design — so the person on stage and the story on screen speak as one.

Grito de Independencia — Zócalo, Mexico City. Creative direction & script.
Inauguration — Estadio Alfredo Harp Helú, Mexico City.
Tianguis Turístico México — main stage.
Mexico pavilion — FITUR, Madrid.
GM OnStar launch — narrative strategy & content.
Walmart year-end meeting — live experience.

What you'll receive

○ A narrative platform and key messages    ○ Creative direction and scripts for the event or campaign    ○ Supervision of keynote design    ○ Alignment across spokespeople and channels    ○ A story your audience will remember

◇ Powered by the analytical and generative modes of The Prism.  ·  Download our Capability Statement (PDF) →

Experience
3Grito de Independencia ceremonies — Zócalo, for the Presidency
100K+audiences reached by live experiences I helped create
20+years with global brands: GM, BMW, Coca-Cola, Walmart
Immersive stage design — Comisión del Agua, Mexico

Let’s start writing a story together.

What story are you trying to get right?

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