Throughout my career, I’ve been fascinated by how stories create the way we understand reality — narrative dictates who is seen and how, and how audiences respond emotionally to them. That question has guided my work for more than twenty years — creating live events, documentaries, podcasts, and institutional storytelling, and into doctoral research on Latino and Latinx screenwriters in Hollywood.
Today, that work has evolved into The Prism™ — a framework for helping organizations understand, create, and evaluate media.
I work as a collaborator, building teams of researchers, editors, producers, translators, voice-over artists, recording studios, location scouts, cinematographers, and actors around every project. I have taught at UNAM for 12 years — screenwriting, storytelling, and intercultural communication. Based in Mexico City, collaborating with organizations anywhere in the world.
